Social Media - Still the king
Social media can and should be diversified. No longer are business just turning to the big four of
Facebook, Twitter, Youtube and Linkedin. Though these are the most popular and largely recognised
other networks such as Pintrest, Behance, Google+ and Instagram are experiencing a surge in popularity.
93% of Marketing professionals claimed social media is an integral part of a complete Marketing strategy in 2013. Trends indicate that the social sector is going to continue to gain more traction and momentum over the coming years and help generate more brand awareness and discussions around brands.
One of the key benefits of the social arenas is the proven relation between social integrations and organic rankings. Brands that want recognition and that rely on their reputation will keep driving this arena and keep searching out like minded networks that carve out unique paths and specialised niche markets.